Remember back ten years ago when big data and Moneyball analytics changed the sports world?
Consider this your official heads-up, because that kind of disruption is about to happen in business, sales, teaching, and other domains built on soft skills. And it might be because of this little device.
Meet the sociometer. It might look boring, but it provides a window into the most mysterious world of all: the hidden landscape of social interactions that drives creativity, productivity, and success.
The sociometer, worn around the neck like an ID badge, captures tone of voice, activity level, and location. It can tell who you talk to, how often, and for how long. It can tell whether two speakers are face to face, or turned away from each other. It can measure the energy level of an interaction, and use it to determine levels of engagement. Most important, it can combine its data with email and social media to form detailed maps that reveal the inner workings of a team, company, or classroom.
The sociometer was originally developed by Alex “Sandy” Pentland and the folks at MIT’s Human Dynamics Laboratory, and further perfected by Ben Waber and other MIT alums who founded Sociometric Solutions. The technology is still evolving, and there are some hurdles to overcome (preserving individual privacy being the most obvious), but it’s easy to imagine how this device might fundamentally change the landscape of work life. Because it’s already starting to happen.
For example: sales firms use the sociometer as a skill-development tool. They show trainees how often top salespeople interrupt clients (hardly ever, it turns out) and then show them precisely where they fall on that scale.
Businesses are using it to maximize team cohesion by altering physical space. For instance, Waber’s studies reveal that 12-person lunch tables lead to significantly more interaction and productivity than four-person lunch tables.
Through an application called Meeting Mediator, the sociometers provide real-time data that shows levels of participation, dominance, and interaction to help people distinguish a healthy, productive meeting from an unhealthy one.
Yes, there’s something Orwellian about the notion that our movements and communications can be tracked and placed into some management algorithm. But if individual privacy concerns can be addressed, I think the potential outweighs the dangers.
We normally think of great social skills as being mysterious and vaguely magical. But when we see like a sociometer — when we see our social world in terms of quantifiable, repeatable patterns — we get a glimpse of the mechanics beneath the magic. We begin to notice examples of brilliant social thinking all around us.
For example:
• How Steve Jobs designed the Pixar studio building so that all the bathrooms were centrally located — maximizing serendipitous interaction.
• How successful comedy-improv troupes prohibit using the words “no” and “but” and replace them with “yes” and “and.”
• How Amazon’s Jeff Bezos uses a “two-pizza rule” — which states that any team that cannot be fed with two pizzas is too big, and has to be made smaller.
The sociometer may be a new tool, but the most useful truth it will reveal will be an ancient one: we work best in small, cohesive, purposeful tribes.
So here’s a question: would you be willing to wear a sociometer at work?